Unlike what many people think, it’s not difficult to make your business stand out on social media. You don’t need to be a seasoned digital marketer to make your company shine online. All it takes is a smart and effective digital strategy, and some discipline when putting it into practice.
You’ll notice there’s a lot of similarities to how you position your company in the offline world. Let’s have a look.
First of all, you need to be consistent when it comes to your visual appearance - your brand. In the physical world, you probably have a company logo, a slogan and a color scheme that people can relate to. It allows potential customers to recognize your brand, whenever they get in touch with it. Whether it’s through a business card they are handed, a company car they see on the road or a physical storefront they pass by.
It’s very important to implement this style consistency on your online channels. Use your logo as profile picture for your channels and make sure the same fonts, colors and other style elements are used in every contribution you make to your social media channels. Brand recognition is super important, especially when you want to start banking on the efforts you put into setting up a constant stream of social media posts.
Ever seen an empty storefront window? The first thought passing through everyone’s mind will no doubt be: this store must be out of business. Same goes for the online channels. Yet when it comes to social media pages, it happens so often. Full of good intentions, business owners set up a Facebook page, but then forget to fill it up with meaningful content. Visitors that come across an empty page tend to draw their conclusions.
Therefore, consistent posting on social media is very important. And it’s all about walking a thin line between too little/too much. The algorithms of the social media channels reward active contributors, by favoring your posts over others and thus increasing your reach. In combination with consistent style elements that allow your target audience to recognize your brand, it’s a social media success formula.
Just make sure you don’t overwhelm your audience. They’ll grow tired of your incessant messages. Find a rhythm that feels right. Vary between channels, between proprietary content and third-party content, between content formats. A content calendar can help you structure your efforts and strike the right balance. Read all about it here!
Happy social growth!